The magazines published by New Skool Media are some of the best known in the country. Brands like EW, delicious., Formula 1 magazine and Seasons are available both online and offline for fans of a wide range of subjects. Ctac helps New Skool Media to make their brands even more successful with the help of data and predictive analytics.
Jamie Broeren
Data adviseur
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Customer
New Skool Media
Label
Data
Reading time
3
The challenge: Predictable, manageable and achievable
“Data has always played an important role in our operations,” says Marc Bongers, Director of Marketing & Data Intelligence at New Skool Media. “Previously, we were using a lot of different marketing tools and our data was fragmented. In addition, the data team was too remote from the operational employees who actually had to use the data. That had to change. We set ourselves the goal of making all our future marketing activities predictable, manageable and achievable.”
The solution: Step-by-step automation
In the spring of 2021, New Skool Media got in touch with Ctac. “Ctac has the PowerApps expertise we were looking for, and the capacity to get things moving quickly. In addition, during our first brainstorming sessions, they proved that they fully understood our long-term goals in the area of predictive analytics. They set out clearly which intermediate steps were needed to work predictively. We then drilled down into these steps in workshops, which mainly involved asking the sales side of the business what they needed.”
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