How can your organisation efficiently adjust its pricing strategy when prices are constantly changing? More and more organisations are facing this challenge. In recent years, market changes, including the COVID-19 pandemic and the war in Ukraine, have had a major impact on companies. The corona pandemic caused economic uncertainty and disruptions in the supply chain, forcing companies to adjust their prices more and more often to changing demand and rising costs.
In addition, geopolitical tensions due to the war in Ukraine have led to rising commodity prices and trade barriers, resulting in severe inflation. Never before have companies had to change their pricing so often to remain profitable due to these changing market dynamics.